Illustartion: Sunna Kitti / Animation: MeKiwi Oy

Holistic Sustainability

Imagine that each leg of the reindeer calf represents one element of sustainability and carrying capacity.

For the calf to have a safe path in the Arctic cultural landscape from past via today to future, all its legs need to stay unharmed.

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Ethically sustainable Sámi tourism

Imagine that each leg of the reindeer calf represents one element of sustainability and carrying capacity.

The left foreleg symbolises the social dimension of the living cultural landscape where the reindeer calf lives. The social dimension ensures the physical and mental wellbeing of the local community. The right foreleg embodies cultural dimension, and its natural intergenerational transmission from yesterday via today to tomorrow. The left hind leg stands for ecological dimension in the form of preservation of vitally important biodiversity. The right hind leg represents economical dimension for continued viability of local communities.

For the calf to have a safe path in the Arctic cultural landscape from past via today to future, all its legs need to stay unharmed.

Ethically unsustainable tourism

Touristic utilisation of Sámi culture and tourism taking place in Sámi Homeland is not sustainable if even one of the elements of sustainable development or carrying capacities is not met.

If even one of the calf’s legs is missing or injured, the future of the calf’s survival in the nature is compromised, both today and tomorrow.

You have a chance to make a difference! Choose responsible and ethically sustainable Sámi tourism services and products. Treat the living cultural landscape and all its inhabitants with respect and consideration. Leave no trace.